Pet healthcare · Product design

Trusted care,
just a few taps away.

A shorter, clearer booking flow for Supertails+ clinics. The booking sits on the landing page and finishes on one screen, so pet parents get the right care with less effort.

Booking conversion

2.8xweb and app combined

0300
Abandoned bookings

−18%fewer drop-offs

0100
A pet parent holding a small dog looks at the Supertails app landing page with the Clinic Services booking block: nearest clinic, vet chips, date strip, time slots and a Proceed button.

Booking a vet,
made easy ♡

The problem

A fragmented booking journey hid the entry point, added unnecessary steps, and delayed key information.

Pet parents left before the wizard showed a clinic, a vet or a time.

Touchpoint

Booking was hidden

Three icons on the landing page. Nothing showed what booking involved.

Services

Other services stayed on the landing page

Grooming and vaccination had cards on the home page, but no way in from the booking flow.

Length

Five steps, announced up front

The stepper said “long” before showing a clinic, vet or time.

Choices

Defaults dressed as decisions

One pet, nearest clinic, best vet: three steps to confirm the obvious.

Price

The fee came last

Booking charges appeared on the overview, after all the effort.

Drop-off

Spread across every step

No single broken screen. Perceived length was the problem.

Five steps just to see a time?

Old flow, step 1: select your pet
1 · Select pet
Old flow, step 2: select a clinic
2 · Select clinic
Old flow, step 3: select a package
3 · Select package
Old flow, step 4: select vet and slot
4 · Select vet + slot
Old flow, step 5: overview with the booking fee
5 · Overview + fee

1 of 5 · the old wizard, step by step

The solution

A booking you can see, finished on one screen.

The Clinic Services block on the landing page holds the whole booking: nearest clinic, vet, day and time. One details screen confirms the pet and the charges, then you pay.

  • Booking visible at the touchpoint

    Clinic, vet, day and time before any tap, on all three service tabs.

  • Defaults you can change

    Nearest clinic, best available vet and the next slot are pre-selected; pet, clinic and vet became edits, not steps.

  • Price and policy before payment

    The ₹49 fee, the 25% discount and the reschedule rule sit above the pay button.

  • Questions after the slot is safe

    Symptoms and grooming packages are asked after confirmation, and can be skipped.

Pick a time.
Pay. Done ♡

Landing page with the Clinic Services booking block

1. Pick a slot

The landing block shows the nearest clinic, vets, days and times.

Consultation Details with pet chips, no pet chosen

2. Choose the pet

Saved pets as chips, Add pet inline. Confirm stays off until one is chosen.

Consultation Details with Maximus selected

3. Confirm details

An editable summary of clinic, time and vet.

Consultation Details with booking charges and Book Now

4. See the charges

Fee, discount and the reschedule rule above Book Now.

Payment sheet with card and UPI

5. Pay

Card or UPI, ₹49 total.

Appointment confirmed

6. Booked

The slot is secured.

What has been worrying you about Bruno, symptom groups

7. Symptoms, optional

Grouped chips and free text for the vet. Skippable.

Your responses will help the vet

8. Sent to the vet

Read before the consult.

1 of 8 · the new flow, step by step

Now try it

Designed for real pet parent needs.

Small decisions inside the screens that make the short flow feel safe.

Tap through the consultation flow, from the landing page to a confirmed slot. Tap anywhere else and the clickable areas light up, like a Figma prototype.

One flow, three services.

Grooming and vaccination share the landing block, details screen, and payment step. Only the service tab differs; grooming requests a package after slot confirmation.

Consultation Grooming Vaccination

Tap to experience
the prototype

1 / 8

Tap the screen where you would in the app. Tap anywhere else and the clickable areas light up, like a Figma prototype.

The impact

More pets getting the care they deserve.

Measured after launch on web and app together, indexed to the period before.

2.8xBooking conversion, web and app combinedMeasured
−18%Abandoned bookingsMeasured

Fewer drop-offs,
more vet visits ♡

A Supertails vet in a white coat with a golden retriever and a long-haired cat.

Less time booking,
more time cuddling ♡

A pet parent cuddling a grey cat.

Key takeaways

A clearer path to healthier, happier pets.

By showing the booking instead of describing it, defaulting the routine choices and putting the price before the commitment, the flow feels as short as it is.

  • Fix the drop where it starts. The loss began at the touchpoint, so trimming the wizard would have optimised a flow most people never entered.
  • Defaults are decisions people don’t want to make. Pet, clinic and vet became edits, not steps.
  • Price is part of the design. The fee above the button removed the surprise at the end.